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Sir Geoffrey Sobul
Executive Creative Director

The Man: The creative mind behind Cobalt. A child of the '60s, he still thinks the Moby Grape was the most underrated band ever. In 1992, he published a book with Stuart Madow on Beatles psychedelic music called "The Colour of Your Dreams". ("Heavy research, man. Heavy.") He's just a good, mellow dude. Burned all his neckties. Plays guitar (poorly) and sings like a howling wolf. Not the blues legend; the one with its paw stuck in a trap. Still waiting for the Rogaine to kick in.

Goal: To do great work and win a buttload of awards in the process.

Admires: David Ogilvy ("The guy thought it was groovy to go out at lunch and get bent to help the creative process. Dig that!")

Favorite Quote: "This isn't really a quote, but when we were doing our book tour, we're talking to these wankers, Jones and Jelvis ('That's Elvis with a J!'), and one of them gets to talking about the Beatles' Shea Stadium concert in '66. So he asks us if we went. Well, I look at Stuart, dumbfounded, because we were both born in '63, which these guys had to have known. So I just said: 'No, me mum wouldn't let me go.' And then I'm thinking, 'What's he on? And how do I get some?'"

Stress Relief: Uh, I'd rather not answer that.
Don't know who's reading this.

Dream Car: Old Beetle? New Beetle? Old Beetle? New Beetle? Damn!



 
  J. Arthur SobulSir Geoffrey SobulJ.A. SobulJeffrey SobulRaven

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