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Contact Info
Jeff Sobul Principal/Copywriter jeff@cobaltcreative.com Cobalt Creative 524 Crofton Ave. Oakland, California 94610 (510) 832-1616 (510) 832-1618 (fax) (510) 334-3949 (mobile) 1-877-7COBALT (toll free)
Senior-level Copywriter/ACD with a keen awareness of Brand, and a clever ability to Communicate. Insightful copywriter with a strong sense of visual communication honed over more than 20 years of advertising, marketing and public relations experience. Adept at working with client and account team to find the underlying strengths of a client's product or service, developing a brand personality that creates the desired perception for the marketplace, and then reinforcing that brand throughout every aspect of the client's marketing/communication, from brand ads down to reminder emails. Seeking full-time or contract work as a Senior Copywriter/ACD, or Senior Copywriter with a path toward ACD.
Professional Experience
9.97 - Present Cobalt Creative Oakland, California Principal/Copywriter Work with clients to develop effective marketing strategies, help to create brand identities, then develop multi-media creative campaigns that establish and extend that brand. Work includes effective, impactful copy for a just about every medium, including print, outdoor and broadcast advertising, website and email copy, and banner ads, brochures, direct mail and video. Also perform some broadcast production duties, including producing radio spots and videos. Utilize partnerships with other professional services (graphic and web design, production, media, etc.) to provide clients with full-service agency capabilities. Cobalt Creative client list: Renewable Energy
1.04 - present The OUCH (Health Net) Pro Cycling Team Presented by Maxxis Oakland, California Communcations Director Responsible for writing website content, press releases and race reports as well as media and sponsor relations. Help maintain and extend brand marketing for the team, and new sponsor acquisition. In addition, I help arrange interviews with riders, as well as conduct and participate in interviews from time to time. 1.09 - present The TIBCO Women's Pro Cycling Team Oakland, California Communcations Director Responsible for writing website content, press releases and race reports as well as media outreach and sponsor relations. Help maintain and extend brand marketing for the team, and new sponsor acquisition. In addition, I help arrange interviews with riders, as well as conduct and participate in interviews from time to time. 6.93 - 8.97 Muller + Company Kansas City, Missouri Senior Copywriter Responsible for creating and executing effective, strategic advertising campaigns, including print and broadcast, video scripts, collateral materials, annual reports and direct mail. Clients included:
3.92 - 5.93 Pro/Active Creative Services Overland Park, Kansas Principal/Copywriter Projects included radio, TV and audio scripts, brochures, direct mail and print advertising for a variety of clients, including:
5.90 - 2.92 Valentine - Radford, Inc. Kansas City, Missouri Copywriter Responsible for writing print and broadcast advertising and collateral materials. Clients included:
9.88 - 4.90 Valentine Radford, Inc. Kansas City, Missouri Public Relations Account Executive Responsible for implementing public relations programs for Mobay in the pest control, turf and ornamental markets. Projects included magazine feature articles, press releases and video scripts. 3.86 - 9.88 HBJ Publications/Edgell Communications Cleveland, Ohio Principal/Copywriter Assistant Editor/Associate Editor, Landscape Management, Meat Processing and Poultry Processing magazines. Wrote, edited, designed and laid out feature stories; reported on trade seminars.
Education
9.83 - 12.85 The Ohio State University Graduated with a Bachelor of Arts in Journalism. 8.81 - 5.83 Indiana University Attended as a Geology Major. Played football freshman year.
Author
The Colour of Your Dreams, the Beatles Psychedelic Music, published June 1992, by Dorrance Publishing, Pittsburgh, PA
Awards
Various projects have received local, regional and national recognition, including Print Magazine, Creativity 25, Fresh Ideas in Brochure Design and numerous Kansas City Omni awards.
References
Rita Damore Principal/Designer Damore Johann Design 251 South Van Ness Ave. San Francisco, CA 94103 415.503.0717 Dennis Crowe Principal Vehicle 275 Sixth Street San Francisco, CA 94103 415.777.5560
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